Meet Emily

Emily McCarthy is a clothing and lifestyle designer recognized for her distinctive, joyful point of view—where radiant color, refined form, and an enduring sense of style converge. Rooted in her foundation in fine arts and design, Emily’s evolution into fashion began at a young age, guided by an innate creative curiosity and an enduring appreciation for the artistry of textiles.

Her Background

Emily received her Bachelor of Fine Arts degree in Graphic Design and Photography from LaGrange College in LaGrange, Georgia. After graduation, Emily honed her skills through various internships and freelance design projects, gaining recognition for her keen eye for detail and innovative approach to fashion. Her eponymous brand was founded with the vision of creating stylish, versatile clothing that empowers women to feel confident and expressive in every aspect of their lives. Inspired by her signature print design, apparel became the next evolution of the brand. 

Emily Today

Emily has led her team in building an 8-figure business with tremendous growth rates since the launch of her clothing brand in 2019. The brand strategically positions itself to balance a flagship location in Savannah, Georgia, booming e-commerce platform and expanding wholesale division consisting of approximately 350 retailer locations. The new 14,000 sqft renovated headquarters houses the entire operation between retail, wine and coffee bar, fulfillment, offices and warehouse.

Frequently Asked Questions

Who is Emily McCarthy, the designer? 

Emily McCarthy is a clothing and lifestyle designer known for a distinctive, joyful point of view built on radiant color and refined form. Her path into fashion grew out of a lifelong foundation in fine arts and design, paired with an enduring appreciation for the artistry of textiles.
What is Emily McCarthy's design background? 

Emily McCarthy holds a Bachelor of Fine Arts in Graphic Design and Photography from LaGrange College in LaGrange, Georgia. She built her eye for detail and her fashion instincts through internships and freelance design work before founding her eponymous brand.
When did Emily McCarthy start the brand? 

Emily McCarthy launched as an e-commerce business in 2012, opened its first Savannah, Georgia storefront in 2016, and introduced its clothing label in 2019.
What makes Emily McCarthy's prints distinctive rather than generic?

Emily McCarthy's signature prints are designed entirely in-house, starting from print and palette rather than a licensed or outsourced pattern. Color, scale, and detail are refined by hand before a print goes into production, which is why the brand's identity is built around ownership of its prints rather than following outside trends.
Where is Emily McCarthy based?

Emily McCarthy is based in Savannah, Georgia, where every piece is designed, tailored, and styled in the brand's own studio. The Savannah headquarters spans 14,000 square feet and houses the brand's retail space, fulfillment, offices, and warehouse.
Is Emily McCarthy associated with any other designer or brand?

No. Emily McCarthy is an independently owned, eponymous brand founded and led by designer Emily McCarthy. The brand is carried by a range of multi-brand boutiques nationwide, but that reflects retail distribution rather than any formal affiliation with another designer or brand.