Joyful Style, Thoughtfully Designed

At Emily McCarthy, we believe in empowering women of all generations to radiate confidence through vibrant colors and prints.
Our Designs are fashioned to invite joy, inspire creativity, and foster a community where everyone feels empowered to express their signature style.

Since our founding in 2012, Emily McCarthy has continued to evolve - both as a brand and as a creative studio. What began with a love for bold, expressive prints has grown into a full women’s apparel and lifestyle collection, now carried by more than 350 retail partners nationwide and growing. We invite you to experience the art of joyful dressing alongside us.

Our Design Process

Every piece is thoughtfully designed, tailored, and styled in our Savannah, Georgia studio. We create with our customer in mind—the woman who celebrates life in all its moments, both grand and everyday. She delights in color, embraces personal expression, and values feeling confident in what she wears.

Quality is at the heart of everything we do. Each fabric is meticulously sourced to achieve the perfect balance of drape, texture, and comfort. Our creative journey begins with print + palette, exploring pattern, hue, and mood. Our signature prints are all designed in-house, combining graphic design, hand-drawn + painted techniques, and thoughtful refinement of color, scale, and detail. 

Silhouettes are sketched and every detail is refined, extending far beyond the fabric. We design down to the exact shade of every thread, the custom-etched patterns on our buttons, and the specific color-matched finish of each zipper. Every element is a thoughtful choice that ensures the final piece is a work of art and unmistakably Emily McCarthy. Always feminine. Always bold.