Behind The Line
Joyful Dressing Made Simple
Emily McCarthy launched in 2012, based on vibrant prints designed by Emily herself. The infectious spirit caught on quickly, and over 400 retailers later, we’re bringing fun and fabulousness to your Monday mornings and weekend soirees with colorful housewares, glam cocktail dresses, goes-with-everything separates, and so much more.
Our Design Process
Each garment is designed, fitted, and styled in our studio in Savannah, Georgia. Every print, pattern, and piece is inspired by our customers, who know that there’s always a reason to celebrate and dress up and encourage others to join the party. Color, convenience, and confidence are key to every look we design because if it’s not fun (and elegant and effortless), it’s not worth doing!
It starts with a vision. Emily designs a print and color palette then brings it to life with a sketch and countless hours perfecting fit and drape. With a touch of drama and a hint of romance, plus a hidden pop of cheetah print, your Emily McCarthy pieces are ready to make a serious impact and brighten up your world. Get ready for countless compliments.