Joyful Style, Thoughtfully Designed

At Emily McCarthy, we believe in empowering women of all generations to radiate confidence through vibrant colors and prints. Our Designs are fashioned to invite joy, inspire creativity, and foster a community where everyone feels empowered to express their signature style. What began with a love for color, print, and the art of getting dressed has evolved into a complete women’s apparel and lifestyle brand rooted in joy, confidence, and celebration.

With twelve thoughtfully designed collections each year, Emily McCarthy creates for the many moments that make up a woman’s life—from the everyday to the unforgettable. Each collection brings together original prints, intentional silhouettes, elevated fabrics, and signature details designed to feel as good as they look.

At the heart of it all is our customer. We believe getting dressed should be an expression of who you are and an invitation to celebrate where you’re going. Whether it’s a milestone moment, a much-anticipated getaway, a gathering with friends, or simply an ordinary day worth making special, our pieces are designed to meet you there.

More than clothing, Emily McCarthy is a celebration of personal style, meaningful moments, and the joy found along the way. We invite you to discover what’s next—and celebrate beautifully alongside us.

Our Design Process

Every collection begins in our Savannah, Georgia headquarters, where each style is thoughtfully imagined, designed, and refined with our customer at the center. We design for a woman who finds reasons to celebrate - both the milestones and the everyday moments in between. She embraces color, values personal expression, and understands the confidence that comes from wearing something that feels distinctly her own.

Our creative process begins with print and palette. Original patterns are developed in-house through a layered approach of graphic design, hand-drawn illustration, painting, and thoughtful experimentation with color, scale, and composition. These signature prints become the foundation for each collection, setting the tone for the story we want to tell.

From there, every element is considered. Fabrics are intentionally sourced for their hand feel, drape, structure, and comfort. Silhouettes are sketched and refined to balance beauty with wearability - because we believe exceptional design should work beautifully in real life.

And the details extend far beyond what you see at first glance. From the precise shade of a thread to a custom-etched button or perfectly color-matched zipper, every decision is made with intention. It is this attention to the smallest details that transforms a garment into something special - and makes each piece unmistakably Emily McCarthy.

Created with intention. Made for living beautifully. Designed to celebrate you.

BEHIND OUR PRINTS

At the heart of every Emily McCarthy collection is a story, brought to life through print. Inspired by Emily’s passion for storytelling, each original print begins with something meaningful - a place discovered through travel, the intricate details of architecture, a treasured core memory, a collected object, or simply a color combination that sparks an idea. These references are thoughtfully reimagined through Emily’s creative lens, blending illustrated and painted elements with graphic design to transform inspiration into something entirely our own. More than pattern and color, our prints are a visual expression of moments, places, and memories - each one designed to tell a story, evoke a feeling, and become part of the memories our customers create while wearing them.

MEET THE PRINTS

Celestial Bloom

Holiday ’26 embraces the spirited energy of the season: nights that shimmer,gatherings that unfold late, and the joy of dressing boldly. The collection plays with festive contrast, pairing plush fabrics like velvet and jacquard with sequins, metallic leather, and feathered details. Velvet and jacquard bring warmth and depth, while elements of shine and texture introduce sparkle and movement. Pattern becomes a central point of expression throughout the assortment. Star design details bring a sense of play and wonder, while a colorful houndstooth adds structure and rhythm. Animal prints lend confidence and attitude, and vintage-inspired florals often the mix with a romantic touch. Together, these signature prints move fluidly across styles, creating a collection that feels lively, layered, and full of personality. Holiday ’26 is designed for the moments that make the season memorable — where getting dressed is part of the fun.At the heart of the collection is Starlicious, a print developed through a creative collaboration with Italian artist and hotelier Betty Soldi, whose work is rooted inexpressive handwriting and storytelling. The collaboration took shape during timeEmily spent in Italy, where shared inspiration emerged through historic surroundings and creative exchange. The hand-drawn stars and flowing line work give the novelty jacquard a personal, spontaneous quality, bringing a playful, artistic layer to holiday silhouettes and capturing the joy and imagination at the heart of the season leathers, and carefully chosen fabrics introduce depth and contrast, while bold laurel embroidery nods to historic Roman motifs. New silhouettes and intentional construction guide the assortment, creating a story that connects timeless artistry with contemporary dressing in a way that feels both wearable and distinct.

houndstooth

Houndstooth appears in Holiday ’26 as a bold reinterpretation of the classic pattern. Scaled up and rendered in saturated tones of ruby, blush, and violet, the design moves beyond its heritage roots and into something more graphic and expressive. The oversized repetition gives the print strong visual impact, allowing color to play as much of a role as pattern. Woven in jacquard, the texture of the fabric enhances the structure of the houndstooth, giving the design depth and dimension. The interplay of color and weave creates movement across the surface, shifting subtly with light and wear. This modern take on a traditional print brings confidence and personality to the collection, reinforcing the festive, statement-driven mood of the season.

Starlicious

Starlicious is the signature novelty jacquard of Holiday ’26, created in collaboration with Italian artist and hotelier Betty Soldi. The design features sweeping, handwritten script layered with scattered stars and celestial marks, creating a surface that feels expressive and alive. Words and flourishes intertwine across the ground, echoing the energy of handwritten notes and celebratory messages. Woven directly into the jacquard, the artwork carries depth and dimension rather than sitting flat on the surface. The contrast of light script against a dark ground enhances the movement of the calligraphy, while the star motifs reinforce the playful, holiday spirit. The result is a statement fabric that feels graphic, artistic, and distinctly seasonal — bringing personality and storytelling to classic silhouettes throughout the collection.

Leopard

Leopard appears throughout Holiday ‘26 as a classic statement print, reimagined with texture and depth. Designed with an oversized spot and fur-inspired detailing, the print feels bold while remaining familiar. Across the collection,Leopard is expressed through a range of fabrications. In our classic vegan leather, it takes on a high-impact but luxury feel.On lightweight softly draped washed poly with a sand washed silk feel, the print becomes fluid and effortless. Leopard also appears in a jacquard interpretation, where a subtle, repeating spot is woven into the surface and revealed. through shimmerand light

MEET THE PRINTS

firenze

Roma leads our creative journey through Italy for our Fall Collections - inspired by Emily's travels last summer. Rome, Italy has a lasting influence of art and architecture, reinterpreting in the collection with classical foundations through a modern design lens. The collection reflects the shapes, textures, and quiet details found throughout Rome, marble veining, carved stonework, and structured forms, translated into pieces that feel like wearable art. The color palette follows stone buildings and streets, umbrella pines all over the city and hues of blue skies across the region. Rich suede, laser-cut leathers, and carefully chosen fabrics introduce depth and contrast, while bold laurel embroidery nods to historic Roman motifs. New silhouettes and intentional construction guide the assortment, creating a story that connects timeless artistry with contemporary dressing in a way that feels both wearable and distinct.

Leone

Leone in both jacquard and poly features a crest-like repeat of heraldic lions arranged around the traditional Florentine fleur-de-lis. The artwork draws from historic emblems found throughout Florence, translating those references into a structured pattern with clear line work and dimensional texture. The jacquard construction adds depth to the motif, giving the design a defined presence that reflects its classical inspiration. The colors are inspired by the butter yellow hues of Tuscan villas.

Tuscan Villa

Tuscan Villa is a linen-blend jacquard woven to capture color with a luminous, almost metallic quality, merging a subtle bronze sheen with a deep green. The artwork features stylized Tuscan cypress trees and feathered, fern-like greenery, expressed through layered weaving that adds depth and movement to the textile. This fabric brings a rich visual texture to the collection, offering an interpretation of theTuscan landscape that feels both atmospheric and refined within the broader assortment.

Del Vino

Del Vino is a silk jacquard chiffon with a lightweight and delicate, fluid drape. The print features a deep red wine ground, referencing Italy’s historic wine culture, with a tiled design inspired by the traditional wine windows found throughout Florence. The artwork is expressed in a semi-metallic bronze, adding subtle dimension to the jacquard weave and highlighting the architectural influence behind the design.

MEET THE PRINTS

Roma: Rooted In Classic Architecture and History

Roma leads our creative journey through Italy for our Fall Collections - inspired by Emily's travels last summer. Rome, Italy has a lasting influence of art and architecture, reinterpreting in the collection with classical foundations through a modern design lens. The collection reflects the shapes, textures, and quiet details found throughout Rome, marble veining, carved stonework, and structured forms, translated into pieces that feel like wearable art. The color palette follows stone buildings and streets, umbrella pines all over the city and hues of blue skies across the region. Rich suede, laser-cut leathers, and carefully chosen fabrics introduce depth and contrast, while bold laurel embroidery nods to historic Roman motifs. New silhouettes and intentional construction guide the assortment, creating a story that connects timeless artistry with contemporary dressing in a way that feels both wearable and distinct.

forum

Forum is a jacquard developed with a soft, quilt-like texture and an abstract arrangement of classic Roman busts woven throughout the design. The artwork is expressed in a muted blue tone reminiscent of blue-grey marble veining, giving the fabric a subtle sense of depth and classical reference. The textile adds a softness to the sculptural, heritage-inspired layer of the collection while preserving the polished, art-driven point of view of the assortment.

colosseum

Colosseum Laser Cut Leather is engineered with a hidden design inspired by the iconic arches of Rome’s Colosseum. The leather is precision-cut to reveal the repeating architectural shapes, creating a pattern that feels both sculptural and intentional. This technique brings depth and shadow to the material, offering a tactile expression of Roman design that adds a distinctive, art-driven element to the collection.

mosaic monogram

Mosaic Monogram Jacquard reimagines our classic hidden monogram print as an intricate mosaic tile pattern, crafted through meticulous woven detailing. The interplay of threads creates subtle textural dimension, giving the design depth and structure while maintaining a refined surface. This novelty jacquard adds a distinctive architectural element to the collection, offering a unique interpretation of classic mosaic artisans seen throughout Italy.

Frequently Asked Questions

What is Emily McCarthy's design process?

Emily McCarthy's design process begins with print and palette, exploring pattern, hue, and mood before a single piece is cut. Every signature print is designed entirely in-house, combining graphic design with hand-drawn and painted techniques, refined down to the exact scale and color of every detail.

Is Emily McCarthy good quality for the price?

Emily McCarthy sources each fabric specifically to balance drape, texture, and comfort, and extends that same attention to detail into finishing touches most brands skip, like custom-etched button patterns and color-matched zipper finishes. Every piece is designed down to the exact shade of thread used, which is the kind of detail work usually reserved for higher price points.

Where are Emily McCarthy pieces designed and made?

Every Emily McCarthy piece is designed, tailored, and styled in the brand's own studio in Savannah, Georgia.

What fabrics does Emily McCarthy use, and how do I care for them?

Emily McCarthy uses a range of fabrics depending on the style, most commonly cotton poplin for the brand's classic silhouettes, along with Pima modal blends, Tencel and rayon blends, and printed poly fabrics for specialty pieces. Care varies by fabric: most pieces call for a gentle hand wash or delicate machine cycle in cold water, hung to dry, with bleach avoided. Checking the care label on each individual piece is the most accurate way to confirm, since instructions can differ style to style.