"More is more, less is a bore." - Iris Apfel 

This season we're channeling the fearless style of none other than Emily's fashion icon - Iris Apfel. Known for her iconic glasses, layers of bold accessorizing, and a maximalist approach to life and fashion, Iris has long been a muse for creatives like Emily across the globe. Follow along for a look into our latest collection of playful prints, bold silhouettes, and unexpected color pairings bringing each piece to life.

Anderson Maxi - Jewelry Box

The Jewelry Box print is a celebration of bold self-expression inspired by Iris's love for layered accessorizing. This whimsical design features an eclectic mix of oversized gems and statement jewels draped across the fabric like wearable art. Playful yet polished, the print brings a sense of confidence and joy to your summer wardrobe, offering a feminine, empowering twist that turns everyday dressing into a dazzling affair. 

Zoe Halter Dress - Iconic Iris

Introducing our Iconic Iris print—a vibrant tribute to Iris’s signature bangle stacks and fearless flair. This striped design transforms her beloved armfuls of bold bracelets into a rhythmic, eye-catching pattern, featuring stacks of bangles in playful colors, textures, and shapes. The Zoe Halter Dress takes the homage a step further with turquoise stone appliqués at the halter neckline—a nod to Iris’s well-known love for turquoise accessories and her unapologetically vibrant style. 

Hampton Mini - Spectacle

Say hello to Spectacle—a cheeky and cheerful print inspired by Iris's signature eyewear. This playful pattern features a parade of retro-inspired eyeglass silhouettes, each one celebrating Iris’s unmistakable flair and spunky spirit. With its lighthearted energy and bold graphic repeat, Spectacle is a wearable wink to personal style and self-expression—because as Iris reminds us, more is more and less is a bore.

Crewneck Cashmere Knit - Iris 

Introducing the standout piece that captures the true heart of this collection—the Crewneck Tee features Iris's iconic black round glasses and signature red lips in a minimalist graphic design. This 100% Cashmere tee brings Iris’s unmistakable charm to life in the most elevated way. A true collector’s item, this tee is more than just a nod to style—it’s a celebration of the woman who inspired it all. 

This collection is a joyful celebration of individuality, artistic flair, and the unapologetic fun of dressing boldly. With each piece, Emily invites you to embrace the beauty of standing out, layering on personality, and letting your wardrobe speak volumes. After all, summer is the perfect time to play with color, texture, and statement style—and who better to inspire that than the queen of bold expression herself?

Click the link below & start curating your maximalist summer wardrobe now! https://emilymccarthy.com/collections/summer-2025-collection