Privacy policy

This Privacy Policy describes how Emily McCarthy collects, uses, and discloses your personal information when you visit www.emilymccarthy.com, make a purchase, participate in our loyalty or subscription programs, sign up for marketing, or otherwise engage with our online services. By using our Services, you agree to the practices described here.

1. INFORMATION WE COLLECT

When you make a purchase or interact with our Services, we collect personal information such as your name, billing and shipping address, email address, phone number, order details, and payment information (processed securely by third-party payment providers). If you create an account, join our loyalty program, or subscribe to our wine subscription, we may collect login details, program activity, preferences, and related account information.

We also automatically collect information about how you browse and interact with our Site, including your IP address, device type, browser type, pages viewed, time spent on the Site, and general site activity. This information is gathered through cookies, pixels, tags, and similar tracking technologies.

These technologies help us understand site performance, customize your experience, and support marketing and advertising efforts across platforms such as Facebook/Meta, Pinterest, and Google. We may also collect information when you click on our emails or interact with our marketing messages.

We may receive additional information from third-party partners who help us operate our business, including e-commerce platforms, marketing and analytics providers, payment processors, subscription service platforms, loyalty program partners, and fulfillment and shipping vendors.

2. HOW WE USE YOUR INFORMATION

We use the information we collect to process your orders, manage payments, verify transactions, coordinate shipping and delivery, handle returns and exchanges, and communicate with you about your account or purchases.

We also use your information to operate our loyalty program and subscription services, maintain and improve our Site, personalize your browsing experience, and send marketing or promotional messages if you choose to opt in. Tracking technologies help us understand how customers navigate our Site, evaluate marketing effectiveness, and enhance our online experience.

To protect our business, we may use personal information to detect or prevent fraud, unauthorized transactions, or misuse of our Services.

3. HOW WE SHARE INFORMATION

We share personal information only with trusted service providers who help us operate our business. This includes our e-commerce host, payment processors, marketing and advertising partners, email and SMS communication tools, loyalty and subscription program providers, shipping and fulfillment partners, analytics services, and other vendors who support our operations.

These partners receive only the information needed to perform their services and are required to handle it in accordance with applicable privacy laws and their own policies.

We may also share information if required by law, to comply with legal requests, or to protect our rights or the rights of others. We do not sell personal information. Some advertising activities may be considered “sharing” under certain privacy laws, and we honor any opt-out preferences where required.

4. COOKIES & TRACKING TECHNOLOGIES

Our Site uses cookies and similar technologies to function properly, remember your preferences, keep your cart active, provide analytics, and support advertising and personalization. You may adjust your browser settings to block or delete cookies; however, doing so may affect certain features or functionality of the Site.

Additional information about Shopify’s cookie practices can be found at: https://www.shopify.com/legal/cookies

5. LOYALTY & SUBSCRIPTION PROGRAMS

If you participate in our loyalty rewards program or subscribe to any recurring product or wine subscription, we collect information necessary to provide these services. This may include account details, purchase history, rewards earned, subscription selections, billing information, and related communication. We process this information to administer the program or subscription you have chosen.

6. CHILDREN’S PRIVACY

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 16. If you believe a child has submitted information to us, please contact us and we will delete it.

7. SECURITY & DATA RETENTION

We take reasonable steps to protect your personal information through secure hosting, encryption, and industry-standard safeguards. However, no method of storage or transmission is completely secure.

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and maintain accurate business records.

8. YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to request access to your personal information, request corrections, request deletion, withdraw consent for marketing, or opt out of certain tracking or targeted advertising. To exercise any applicable rights, please contact us using the information below. We may request information to verify your identity before completing your request.

9. INTERNATIONAL TRANSFERS

Some of our service providers may store or process information outside the United States. By using our Services, you consent to the transfer and processing of your information where permitted by law.