Joyful Style Made Simple

Since our founding in 2012, our brand and design perspective have continued to evolve. What began as Emily McCarthy’s signature prints has flourished into a full clothing and lifestyle collection. Now carried by more than 350+ retail partners and growing, we invite you to experience the art of joyful dressing alongside us.Every piece is thoughtfully designed, tailored, and styled in our Savannah, Georgia studio. We create with our customer in mind—the woman who celebrates life in all its moments, grand and everyday. She delights in color, embraces expression, and above all, values confidence.

Our Design Process

Quality is at the heart of our process. We meticulously source each fabric, ensuring the perfect balance of drape, texture, and comfort. Emily’s creative journey begins with print and palette—an inspired exploration of pattern, hue, and mood. She sketches silhouettes, refines details, and unites signature prints with timeless shapes, resulting in pieces that feel both classic and refreshingly unexpected. Always feminine, always bold.